Pro-Line Sales &




Quality performance starts with a positive attitude.





Incorporated in July 1992, our goal is to give our customers and principles sizable yearly increases, through better sales and marketing strategies.

Our mission will be achieved through privileged relationships in Canada with all our customers, along with superior in store service and associates’ training.



Working with our suppliers in conducting regular training seminars to sales staff, thereby ensuring the products key features and benefits are clearly understood.

Our services include, category management, market data analysis, product placement and positioning

The mission of Pro-Line Sales & Marketing Ltd. is to provide our team, customers, and manufacturers solutions to exceed our combined goals. PSI promotes integrity, professionalism, accountability, and team work among members, allowing us to recognize and adapt to the changing needs of a global marketplace. We lead our industry through marketing, product knowledge, market insight, networking, and a zest for enthusiasm to enhance our stakeholders experience with our firm.

 Pro-Line Sales & Marketing acts as intermediary between manufacturers and retailers. We offer services that are tailored to your needs, practical business advice and a wide variety of trendy high quality products. 

A New Kind

Of Agency.





Irfan Dhanani   

25 years of experience in the industry with national account knowledge and experience

Has experience in helping develop new product lines within new customers as well as helping suppliers launch their product into Canada

Richard Davidson

Over 20 years in DIY sales and marketing with 15 years of national account knowledge. Experience with many companies such as Moen Faucets, 3M Canada, Closet Maid, Schlage Lock (Ingersoll Rand), Dap Sealants and repair products, Amerimax Home Products, MetalTech, Jig a Loo


Robert Bedard

25 years in sales management experience with major consumer packaged goods companies; Duracell Batteries, Tremco Retail Products, PPG Industries Olympic Stains, Reckitt Benckiser (Lysol, Zero, Wizard, Eazy Off)


Jason Glass

4 years of National Account Sales Management, Category Advisory expertise, Brand Licensing and Senior Leadership experience in both public and private companies. Background in calling on Hardware, Home Improvement, Mass, Drug and Grocery exposure. National Brands include: Lite Ladders, Rubbermaid (Licensee), Rack Sack, Maximum Trash Bags and Private label programs at Walmart, Metro, Sobeys, Canadian Tire, Safeway and Rexall.

Marie-Pierre Bérubé

Over 5 Years in Sales & Marketing experience, working with leading brands like Shurtech, DAP, Positec, Kosmic Surf-Pro etc. Developed and launched successful strategic programs for key Canadian Retailers like Rona, BMR, Patrick Morin, Canac, Omer, DeSerres and many others.





We can't wait to hear from you

Bay 5 409 38 Ave NE

Calgary AB T2E 6R9

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